Who am I?

Every year this question seems to get harder for me to answer.   For starters, I like to focus the attention on the accomplishments of others.  However, now that I’ve returned to consulting, I’m fumbling with an answer even more.

So, experiment time:  Leveraging the Elevator Pitch from Crossing the Chasm by Geoffrey Moore, but adapted to apply to me instead of a product.

The product elevator pitch template is:

  • For (target customers)
  • Who are dissatisfied with (the current market alternative)
  • Our product is a (new product category)
  • That provides (key problem-solving capability).
  • Unlike (the product alternative),
  • Our Product (key product features).

I’ve adapted this to:

  • For (leaders, primarily in the software development industry)
  • Who are dissatisfied with (their organization performance and/or culture)
  • I do (a variety of roles depending on the needs such as training, coaching, connecting, or mentoring)
  • That provides (leaders the ability to create high performance teams).
  • Unlike (many others, I focus not just on delivery of software results but truly investing in the growth of individuals and teams),
  • I am (a passionate change agent for growth).

This is not perfect and I’ll iterate on this like crazy but I already feel a little better the next time someone asks me who I am.   Well, in a professional sense anyway.  🙂


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