Every year this question seems to get harder for me to answer. For starters, I like to focus the attention on the accomplishments of others. However, now that I’ve returned to consulting, I’m fumbling with an answer even more.
So, experiment time: Leveraging the Elevator Pitch from Crossing the Chasm by Geoffrey Moore, but adapted to apply to me instead of a product.
The product elevator pitch template is:
- For (target customers)
- Who are dissatisfied with (the current market alternative)
- Our product is a (new product category)
- That provides (key problem-solving capability).
- Unlike (the product alternative),
- Our Product (key product features).
I’ve adapted this to:
- For (leaders, primarily in the software development industry)
- Who are dissatisfied with (their organization performance and/or culture)
- I do (a variety of roles depending on the needs such as training, coaching, connecting, or mentoring)
- That provides (leaders the ability to create high performance teams).
- Unlike (many others, I focus not just on delivery of software results but truly investing in the growth of individuals and teams),
- I am (a passionate change agent for growth).
This is not perfect and I’ll iterate on this like crazy but I already feel a little better the next time someone asks me who I am. Well, in a professional sense anyway. 🙂